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The goal of most advertising would be to attract new customers. Once someone gets to be a customer, they don’t respond to that particular advertising all over again. But you can use different (and cheaper) advertising to generate additional sales from people today.
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Joann McCall has an interesting perspective towards the problem. As president of McCall Advertising in Portand, Oregon, she specializes in generating publicity for website marketers. She also already been a radio host, interviewer and newscaster for 18 years and hosts a radio show with her partner, Debb Janes, called “Janes McCall & Denver.,” on KKSN radio in Tigard.